465- Ulta's Makeup Weather Part 1
How important is investing to the economy at large?\xa0While companies don\u2019t see a direct increase on their bottom line from the secondary market, it can be very important in helping to determine the value of a business and the drive interest in the primary market.\n\nFor value investors, having a strong understanding of a business\u2019s weather, i.e. their moat, competitive advantage, and other factors that determine their long-term success, is paramount to generating returns on a multi-year timeline.\xa0From the Rule #1 perspective, that\u2019s the key difference between investing and simply gambling on the market.\n\nAfter a few weeks\u2019 break on the subject, Phil and Danielle return with part 1 of an extra long 2-part episode breaking down the weather of the makeup industry giant Ulta, and share some of their insights into their own weather analysis of their history with this business.\xa0\n\nFor help identifying the durable advantage of a company you\u2019re looking to invest in, click here for your free copy of The 5 Moats Investment Guide:\xa0https://bit.ly/3Kmb33J\n\nTopics Discussed:\n\nPrimary market vs Secondary market\n\nCFO CEOs\n\nUlta\n\nAugustinus Bader\n\nVictoria Beckham Beauty\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices