\u201cCharacter reveals itself in adversity\u201d is a saying that can not only apply to the human race and how our true nature shines through when faced with a challenge, but also one that can apply in the business world. Although brand loyalty can be a common trope in 21st century consumer culture, how does that sentiment hold up when the rubber meets the road?\n\nIn these times of inflation, shrinkflation, and other types of -ations that we\u2019ve yet to ascribe catchy names to, some brands are seeing once-loyal customers jump ship and look for better value as prices rise. While some brand relationships can\u2019t stand the test of time, perhaps we can look to the long-lasting friendship and business partnership of Warren Buffett and Charlie Munger for inspiration.\n\nIn this week\u2019s episode, Phil and Danielle are back to talking from different continents (and dealing with the inherent technological mishaps of that setupt) as they discuss what constitutes a brand moat, and how strong that supposed moat can be in moments of economic instability.\n\nThink you know Warren Buffett as well as the people who\u2019ve spent decades building Berkshire Hathaway with him? Take our Buffett quiz and find out for yourself:\xa0https://bit.ly/43qtOLz\n\nTopics Discussed:\n\nJackson Hole, WY\n\nHeliskiing/snowboarding\n\nUnilever dumps Ben & Jerry\u2019s\n\nBrand moats\n\nBuffett and Munger\u2019s friendship\n\n\nResources Discussed:\n\nCambridge Long COVID study\n\nBerkshire Hathaway shareholder letter\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices