Kevin Bourne on music, marketing, and making diversity a business priority
The pandemic has impacted all of us but for racialized and marginalized communities the adverse effects of COVID-19 have been disproportionate. As a result, there has been an increased focus on championing and supporting diverse businesses and entrepreneurs. Kevin Bourne, Chief Executive Officer at SHIFTER Magazine and well-known PR and marketing whiz, seeks to bridge the business barriers that many members of the Black community face \u2014 specifically Black artists struggling to navigate the industry \u2014 by advising and providing them with a platform to market music, draft content, and build their business. Kevin\u2019s story is one of leadership, talent, and dedication.