Ep. 250 Ember Erickson: Biproxi, Changing the Way Commercial Real Estate Is Marketed
Ember Erickson: Biproxi, Changing the Way Commercial Real Estate Is Marketed Ember joins us today to discuss a new platform to the CRE marketplace....it has been compared to Tinder for Commercial Real Estate Investors and Brokers. Find out how they might help make the acquisition and disposition of commercial assets more efficient (yes, that includes multifamily) \xa0 \xa0 Key Discussion Points [01:07] Introduction by Eric & Steven [06:18]\xa0About our guest: Ember Erickson [07:06]\xa0What's your background and how did you get into commercial real estate marketing? [10:12]\xa0Talk about Biproxi's place in this market, and what your team is trying to do [12:54]\xa0Tell us about your revenue model [13:54]\xa0How can Biproxi get around the issue of "just being another system" [17:08]\xa0On your platform, are you targeting particular types of assets? or any assets? [22:40]\xa0How are you handling "off market" or "pocket" listing? [27:23]\xa0Is it even possible to get that data from other sources? [29:15]\xa0Do you think technology will eventually replace real estate brokers? [37:06]\xa0How do you vet potential investors? [43:10]\xa0How can folks reach you? [44:16]\xa0Closing comments by Eric & Steven \xa0 About Our Guest
With over a decade of marketing, sales & business development experience, Ember brings a fresh perspective on CRE to the Biproxi leadership team. Ember is a veteran software marketer, serving as the Head of Marketing & Business Development for learning management software Wisetail, which was acquired by Alchemy Systems in 2017 and again by Intertek (ITRK.L) in 2018. Prior to Biproxi, she served as the Director of Demand Generation for advertising intelligence platform, LumenAd.
GUEST CONTACT INFO website: biproxi.com Email: Ember@biproxi.com For a free demo of Biproxi, please email ember@biproxi.com