Dr. Gregory Madden Studies Impulse control and Behavioral economics. Sometimes this involves getting rats hooked on drugs. He also has developed a successful method of getting a cafeteria of kids to eat more of their lunch.
Here's a link to more informations about Madden's Award
https://www.usu.edu/today/story/gregory-madden-awarded-the-2020-d-wynne-thorne-award
More information about D. Wynne Thorne
https://research.usu.edu/awards/d-wynne-thorne/about/