ICYMI: Why Doesn't Trader Joe's Have a Loyalty Program
We get this question all the time, and it\u2019s a good one. The truth is, once you start to think about \u201cloyalty programs,\u201d you quickly realize there\u2019s nothing in them to promote loyalty. They\u2019re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.