Informative and Seriously Not Too Serious \u2013 That\u2019s always our goal at Trader Joe\u2019s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We\u2019ll explain why Trader Joe\u2019s Fearless Flyer has been called \u201ca cross between MAD magazine and Consumer Reports.\u201d And we\u2019ll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, \u201cHow many Hawaiian shirts do you own?\u201d