On this week\u2019s episode I sit down with Noah Glass, Founder and CEO of Olo. Olo isn\u2019t a household name, but that\u2019s by design. They are a white label solution that powers most of the restaurant apps you have on your phone. These apps streamline ordering and specialize in supporting takeout. \n\nWhile I suspect that most people would correctly guess that the majority of the food ordered from restaurants is eaten off premise, I doubt that most folks would know that takeout is 13-times larger than delivery. Olo is supplying the software products to make that happen and have been on an upward trajectory for years. They just recently IPO'd this past March.\n\nNoah is clearly brilliant. I went a bit off my prepared questions in order to do some deep dives with him about how he operates Olo.\n\nHe shares some incredibly valuable wisdom about how they use analytics to craft their products, how to leverage a product advisory council, navigating the IPO process, and much more.