Ross Simmonds, How to Create and Distribute Stand-Out Content - InnovaBuzz 329
In this episode, I’m really excited to have as my guest, Ross Simmonds, a digital strategist and entrepreneur with a passion for technology, communications and good coffee. He has spent the last ten years working in communications and digital marketing. He's launched and built multiple companies, invested in startups, speaks internationally, published a book on entrepreneurship and blogs regularly at RossSimmonds.com. Ross is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. His customers are all across the world and include some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more. In our discussion, Ross talked to me about: How to produce engaging, stand-out content, and how to then distribute that content How to repurpose your content in multiple ways to both extend its reach and effectiveness Why the concept of customer journeys is better than funnels Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.