Peter Cook, How to Build a Thought Leadership Practice Around Your Expertise - InnovaBuzz 192
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Peter Cook, CEO of Thought Leaders & Dean of Thought Leaders Business School. Peter shows business owners how to generate a highly leveraged income as a subject matter expert. He has a passion for progress and an obsession with implementation. Peter is a best selling author with 8 books to his name, including The New Rules of Management, The Thought Leaders Practice and the E-Myth Bookkeeper, which he co-authored with Michael E. Gerber. In our discussion, Peter talked to me about The difference between a Practice business model and the Entrepreneur business model and the importance of Thought Leadership Peter defined thought leadership as extending the thinking in a particular area How to value your product or service by starting with the journey you take clients on and the transformation you help them make. Listen to the podcast to find out more. Show Notes and Blog The Podcasts