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In this episode, I’m really excited to have as my guest, Neal Schaffer, a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping companies develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. As the President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social and the recently published The Age of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. In our discussion, Neal talked to me about: Marketing by partnering with niche influencers Growing your social media presence by building relationships Why content assets are so important for your marketing Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.