Michele Wucker, Innovation, Opportunity and Risk - InnovaBuzz 548

Published: Nov. 9, 2022, 9:45 p.m.

the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World.

In our conversation Michele talked to me about


  • the link between risk, opportunity and innovation;
  • understanding your risk fingerprint and risk perception to help create ideal conditions for innovation;
  • the many unconscious influences that affect our decisions in regards to risk.


Listen to the podcast to find out more.