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In this episode, I’m really excited to have as my guest, Michael Roderick who is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Michael began his career in education teaching High School English before breaking into the world of Broadway producing. He made this transition in less than two years prompting colleagues to ask him how he did it. This led to him creating a series of experiential workshops to study the dynamics behind relationship building and messaging. Now, Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more.  His frameworks have been featured in Forbes, Business Insider, and popular podcasts like The Art of Charm and Unmistakable Creative. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using the latest technology and time tested principles. In our discussion, Michael talked to me about: The three things every business needs to focus on to have their message resonate (S.A.D.) How to get your very best copy, which is actually your client's language The rise of the maven - content curators that provide insights and experience Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.