Mark Herschberg, Maximizing the Impact of Your Content - Innova.Buzz 565
Our guest in this episode is Mark Herschberg, the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT\u2019s \u201ccareer success accelerator,\u201d where he teaches annually.
In our conversation Mark talked to me about
- How his Brain Bump app is beneficial for both content creators and consumers, as it helps to build brands for creators and keep key information top of mind for consumers.
- How content producers can benefit from the ability to access content on demand. This allows them to create content that is evergreen, meaning it is always relevant and will never become outdated.
- Why repurposing knowledge for context is a great way to make sure that the content is more valuable to the target audience.