In this episode, I’m really excited to have on the InnovaBuzz podcast as my guests, Elicia and James Crook from Massage Champions. Together, Elicia and James provide coaching, mentoring and training for Massage Therapists to help them run and grow a successful business as well as having the lifestyle that they choose. They are the authors of "Fully Booked without Burnout - A Massage Therapists Guide" and run the 6 Figure Therapists program. Elicia and James also host their own podcast - The Business of Massage and Wellness. In our discussion, Elicia and James talked to me about Confirming your training product with clients before producing the entire content - start with one module then test if it sells Getting ideas from clients by making sales calls and asking questions The three pillars of any business - Mindset, Marketing, Mechanics Listen to the podcast to find out more. Show Notes and Blog The Podcasts