In this episode, it’s a privilege to have as my guest, Dr Alex Osterwalder, co-author of Business Model Generation, Value Proposition Design and The Invincible Company. Alex is an entrepreneur, speaker and business model innovator. He is co-founder of Strategyzer, a SaaS company that helps organizations develop new growth engines, better value propositions and powerful business models via online applications and facilitated online courses. Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, and Berkeley. In our discussion, Alex and I talked about: How established companies can change / adapt their business models in uncertain times; Why you should always be focused on creating long term value; How to be more innovative through experimentation if you release the fear of humiliation. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.