Today, we continue the conversation with a master business strategist.\xa0 She has grown businesses to a Billion dollars.\xa0 She was recently the CEO of a $100M construction company - only to pivot and choose her current social enterprise 90DegreesGlobal.\xa0 No wonder, she has again been nominated, for the Australian Telstra Business Woman of the Year Award!
Ryll Burgin-Doyle is the accumulation of having started her self-development journey early.\xa0 This doesn't mean it has been all roses and sunshine for her but rather, that she has taken risks most are too afraid to take and created non-profits like StepUp that create impact in her community and beyond.\xa0
She is a force to be reckoned with and I wanted to share her story with you all, namely bc of her resilience and tenacity to continue STANDING when the chips are down and today, to be at the forefront of an organization that is making a real difference in the world!\xa0
Thank you Ryll for taking your mini break in the day with us as I know things are in full tilt with your current enterprise\u2026\xa0
Meet Ryll:
Ryll Burgin-Doyle started consulting at the ripe old age of 21. Having worked on every type of business imaginable \u2013 large or small, start up or established in Australia or the USA over the last 23 years \u2013 Ryll has a fire for helping others achieve their visions and financial freedom through their businesses.
She has a particular skill in \u201ccreating something from nothing\u201d, in other words, taking what is a concept or an idea and turn that into a living, breathing, funded, successful business, product or service.
She did that \u2013 took an idea and made it a reality on her own non-profit, founding and launching stepUP Foundation and brand in 2002. Since that time, stepUP has expanded to 3 countries and so far has made a positive difference to approximately 19,000 teenagers (approx. 42% were underprivileged or at risk), inspiring them about what\u2019s possible in business and in life, empowering them to go after their dreams.
She also took a concept to reality with her own franchise enterprise 10X in late 2007. Established with 3 others to help fund stepUP Foundation and assist Small Business, Ryll successfully built the brand, and the group\u2019s sales and marketing to grow that business to 65 Franchisees across Australia and New Zealand in just 3 years. In 2012, 10X then faced what many fast growing companies can deal with \u2013 under capitalisation \u2013 and has since been restructured and purchased by a larger Sydney based group, BSI.
Recently, she did the same with a small group of dedicated innovative dairy farmers and related parties in country Victoria Australia, to create and launch a new and premium range of dairy products, starting with milk selling now through 443 Coles stores.
Ryll led that team of Shareholders through the process of alignment, creating the Vision, Intention & Mission of the business, establishing the company\u2019s legal structures, team culture, naming, brand, re-positioning the offering/messaging to make it more saleable, packaging, market research, PR messaging, sales process, tools and sales pitches through to contract negotiation and execution with stock arriving on shelves in approximately 443 stores on October 21, 2013.
In fact, the sales pitches led by Ryll with the farmers were so successful the business had it\u2019s \u201cyes\u201d from Coles within 6 months from a standing start \u2013 after just 3 meetings \u2013 a result practically unheard of when dealing with the supermarkets.
Ryll also oversaw the Marketing & PR Plan development for the business, including hiring of a great activation team, driving all launch activities and PR generation. Ministers, VIPs and some of the countries biggest celebrity chefs such as Matt Moran, Maggie Beer and others were secured to support the brand, all against the odds \u2013 approximately $1.5M in media coverage on mainsteam television, n