They have service in their Company name and that is because they have service in their hearts. \xa0The best entrepreneurs have a connection with their product far greater than profit. \xa0BW Barkley & Robert Feeney created their business out of a mutual desire to improve human behavior. \xa0Changing behavior for the better is a very difficult thing to do. \xa0And these characters took what they learned from years in Hollywood about story telling and people and built Ringorang to give us all a chance to improve how our stories (our real lives) turn out. \xa0