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Welcome to Episode 56 of HubShots!\n\nWelcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.\n\nRecorded: Tuesday 25 October 2016 | Published: Saturday 29 October 2016\n\nFull show notes available here:\nhttp://hubshots.com/episode-56/\n\nWelcome\n\nShot 1: Inbound Thought of the Week\nhttp://inboundcountdown.com \u2013 14 days left! \n\nBrian and Dharmesh not announcing new stuff \u2013 leaving that to Christopher O\u2019Donnell\n\nLess than 50% of attendees at Inbound are HubSpot customers. So it makes sense that the keynote is more about industry trends than it is about product.\n\nAs Karl say: Inbound Platform versus Inbound movement\n\nShot 2: HubSpot Feature/Tip of the Week\nMerge companies in HubSpot CRM:\n\nhttps://knowledge.hubspot.com/articles/kcs_article/companies/what-happens-when-i-merge-two-companies\n\nAnother sign that HubSpot is pushing into the more sophisticated space when it comes to CRM.\n\nNote: You will not have the option to merge company records if your account is integrated with Salesforce.\n\nShot 3: Challenge of the Week\nLooking for the next window of opportunity\u2026\n\nExample: Facebook has been so good for B2B in the last 12 months, but it is becoming much more competitive now as companies wake up and jump on. Which in turn means that the results are dropping.\n\nSo how do find the next window of opportunity?\n\nBy channel: eg Instagram, Medium\n\nBy format: eg cinemagraphs, podcasts, video\n\nBy intent: eg removing gates, pushing higher value assets earlier, lead forms\n\nKey point: if there\u2019s something amazing you could do now, do it now \u2013 especially if your competitors aren\u2019t yet doing it\n\nMarketing managers are starting to have difficult discussions with their bosses about results \u2013 the costs of gaining leads are increasing \u2013 as a marketing manager how do you handle this?\n\nShot 4: Stat of the Week\n700,000 domains have published AMP pages, more than 600M AMP pages published:\n\nhttps://amphtml.wordpress.com/2016/10/07/amp-a-year-in-review/amp/ \n\nPeople discussing Google\u2019s AMP pages:\n\nhttps://www.alexkras.com/google-may-be-stealing-your-mobile-traffic/#comment-55336\n\nWe first discussed AMP pages back in December in Episode 11:\n\nhttp://hubshots.com/episode-11/ \n\nhttps://www.ampproject.org/ \n\nShot 5: Opinion of the Week\nhttps://www.zoho.com/projects/blog/basecamps-work-can-wait-pledge-why-were-not-recommending-it.html\n\nShot 6: Pro Tip of the Week\nIn Google Analytics we often see a big interest in the About pages of sites \u2013 so it\u2019s worth putting some time, thought and effort into optimising them \u2013 here\u2019s 12 tips from Lauren Holliday:\n\nhttps://medium.com/@laurenholliday_/12-sections-to-consider-including-on-your-about-page-the-most-important-page-on-your-website-7ab5c29a82a0#.2hjn3ih12\n\nhttps://www.blog.google/products/g-suite/five-new-ways-reach-your-goals-faster-g-suite/\n\nIan check this out\n\nShot 7: State of Inbound Item of the Week\nhttp://www.stateofinbound.com/ \n\nWhat do people look for in a job:\n\njob criteria\n\nOpportunities for growth is the biggest factor across both sales and marketing respondents.\n\nTakeaway: as a marketing manager, make sure you provide growth for your marketing team\n\nShot 8: Resource of the Week\nYet another list of free stock image sites:\n\nhttps://medium.com/wd-tips-tricks/free-stock-photo-websites-ce1c614bf767#.x42zncqsg\n\nShot 9: Mobile App of the Week\nTripIt \u2013 All your travel plans, in one place \u2013 https://www.tripit.com/\n\nfrom Ryan Bonnici \n\nShot 10: App of the Week\nCaptions Made Simple for Facebook videos.\n\nhttps://www.rev.com/caption \n\nShot 11: Quote of the Week\n\u201cDon\u2019t try to take market away from your competition. If the market is big enough there should be enough non-consumers you can be selling to.\u201d\n\nDharmesh Shah, Author and Co-founder of Hubspot