Ep. 364: Southern Styling Secrets with Zoe Gowen

Published: June 4, 2024, 7 a.m.

b"This week we catch up with Zoe Gowen, owner of El Shoppo, former editor at Southern Living, and Caroline\\u2019s former boss! Zoe shares lessons learned during her time scouting and featuring homes across the South, from the importance of highlighting regional styles to the challenges of finding the perfect paint color. \\nZoe also opens up about how the experience influenced her personal design aesthetic over the years, as well as how her career path led to starting her own decorating business and textiles shop, El Chapo. She gives some great tips for elevating your home while embracing your unique and personal style.\\n\\nWhat You\\u2019ll Hear On This Episode:\\n\\nWhat Zoe\\u2019s time at Southern Living taught her about home decor.\\n\\nYour home should feel like YOU.\\n\\nHow the inside of a cucumber serves as color inspiration for Zoe!\\n\\nWhat are decorating motifs that always work?\\n\\nThere is no \\u201cone size fits all\\u201d approach.\\n\\nCushion Back vs. Fitted Back Chairs.\\n\\nWhen it comes to mixing patterns, it\\u2019s all about balance and harmony.\\n\\nWhy Zoe has moved towards a softer color and pattern choice in her own home.\\n\\nThe room Zoe tried over 200 paint samples in to find the right color.\\n\\nColor perception can vary greatly between individuals, similar to differences in taste of spices.\\n\\nSofa solutions for those of different heights and sizes.\\n\\nWhat prompted Zoe to branch out on her own?\\n\\n\\nDecorating Dilemma:\\xa0\\nFollow along with pictures of this week's decorating dilemma here. \\nHi David! \\nOkay, so first, we would suggest adding more bookshelves to make the space feel more like a library, but not in a way that sacrifices the windows. Zoe likes the idea of incorporating yellow to complement the mural but thinks a lighter tangerine color would work better since you are working with a coastal space. If you want to keep the burgundy furniture, consider going with purple for the walls. Otherwise, cantaloupe-colored walls could pair well with the red furniture. Adding an oriental rug and more lamps could help make the library more cozy.\\nTo break up the space, Zoe recommends turning the mirror vertically. She also thinks removing the circles from the chandelier or changing the light fixture could help reduce busy reflections on the ceiling. Finally, we like the idea of lightly dressing down the space and adding in more variety by slip covering the furniture in different fabrics.\\xa0\\n\\nAlso Mentioned:\\n\\nBallard Designs\\n\\n\\nWatch the Full Episode - Ballard Designs YouTube\\n\\n\\nEl Shoppo\\n\\nZoe Gowen"