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Let's be real, who would deny the option to look extremely sumptuous and put together, all while having the luxury of staying in comfortable clothing? The simple answer to this is, no one in their right senses! With the rapid increase in industrialization, along with heavy implications of caseloads, remaining comfortable becomes one of our topmost priorities. Being able to stay in your pyjamas while running errands or going about businesses, is surely an underestimated luxury.

With the growing sector of digitalization, a huge surge in the nightwear market is also seen. The whole idea of 'work from home' has encouraged the working population to stay comfortable while doing their work. The pandemic has brought a lot of changes for you, some for the good, some for the worse. However, staying at peace and calm from within can help you get through a lot of it. According to the scientific journal of Emerald Insights (Vol14, number 2), people wearing comfortable clothing are more likely to have better ataraxia.

This whole revolutionary movement of nightwear fashion has taken over the industry. It is one of the largest growing sectors, especially in India. The loungewear industry has seen a surge of over 60% higher sales ever since the coronavirus pandemic has hit it. This builds up a huge chunk of the market values at par levels. This movement has existed in the community for years, however has gained recent recognition.