Hosts Jen Jennings and Tom Testa discuss a very important topic – list management. Be sure to tune in to hear about all of the overrated and underused aspects of building and maintaining marketing email lists. And you won’t want to miss this episode’s segment of Outside Insights with Innsena Communications’ Founder and Principal, Kat McDavitt. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen