Why You Need Innovation Capital And How to Get It
Nathan Furr, assistant professor of strategy at INSEAD, researches what makes great innovative leaders, and he reveals how they develop and spend \u201cinnovation capital.\u201d Like social or political capital, it\u2019s a power to motivate employees, win the buy-in of stakeholders, and sell breakthrough products. Furr argues that innovation capital is something everyone can develop and grow by using something he calls impression amplifiers. Furr is the coauthor of the book \u201cInnovation Capital: How to Compete--and Win--Like the World's Most Innovative Leaders.\u201d