Why Business Jargon Isnt All Bad

Published: Feb. 5, 2019, 3:14 p.m.

Anne Curzan, English professor at the University of Michigan, studies the evolution of language. While many of us roll our eyes at bizspeak \u2014 from synergy to value-add to operationalize \u2014 Curzan defends business jargon. She says the words we say around the office speak volumes about our organizations and our working relationships. She shares how to use jargon more deliberately, explains the origin of some annoying or amusing buzzwords, and discusses how English became the global business language and how that could change.