What We Can Learn from Great Political Speakers
The\xa0worlds of business and politics\xa0might seem worlds apart, but\xa0executives\xa0can learn a lot from the most successful political\xa0communicators.\xa0Terry Szuplat spent several years on the speechwriting team for President Barack Obama, helping to carefully craft\xa0his\xa0messages\xa0and\xa0win over\xa0audiences. He\xa0has gone\xa0on to coach business leaders\xa0including\xa0Salesforce CEO Marc Benioff, and he says that\xa0many of the same principles for good speechwriting and delivery apply\xa0-\xa0whether you\u2019re\xa0giving a presentation to your\xa0team, pitching a client, or making comments in\xa0a moment of crisis. He explains\xa0the importance of\xa0authenticity\xa0and personal stories,\xa0structure, language choice and\xa0presence. Szuplat is the author of the book\xa0Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience.