To Reinvent Your Firm, Do Two Things at the Same Time
Scott D. Anthony, Innosight managing partner, discusses why established corporations should be better at handling disruptive threats. He lays out a practical approach to transform a company\u2019s existing business while creating future business. It hinges on a \u201ccapabilities link,\u201d which means using corporate assets\u2014that startups don\u2019t have\u2014to fight unfairly. He also discusses the leadership qualities of executives who effectively navigate their companies\u2019 imminent disruption. Anthony is the coauthor of the new book, \u201cDual Transformation: How to Reposition Today\u2019s Business While Creating the Future.\u201d