Streamlining Your Companys Strategy

Published: April 20, 2021, 2 p.m.

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers\u2019 jobs less complicated and also improve customer experiences. Oberholzer-Gee is the author of the HBR article \u201cEliminate Strategic Overload\u201d as well as the new book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance."