How Leaders Can Encourage Imagination

Published: June 1, 2021, 8:51 p.m.

Martin Reeves, managing director and senior partner at Boston Consulting Group\u2019s Henderson Institute, has looked at how companies reinvent themselves to achieve success. And he has found that an essential ingredient in that process is imagination. It\u2019s something we cultivate in children but rarely practice deliberately in the business world. He explains how to encourage and systematize imagination in your organization. Reeves is the coauthor of the new book The Imagination Machine: How to Spark New Ideas and Create Your Company's Future.