How Companies Like Google and Alibaba Respond to Fast-Moving Markets
Dave Ulrich, professor at the University of Michigan Ross School of Business, argues today's companies need to replace old hierarchical models with he calls a \u201cmarket-oriented ecosystem.\u201d From research at Alibaba, Google, Huawei, Supercell, and others, he shows the impressive results of orienting teams and processes toward market opportunities. Ulrich is the coauthor, along with Tencent senior advisor Arthur Yeung, of \u201cReinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets.\u201d