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Communication Strategy for Marketing With Examples: 6 Easy steps
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Episode details:
Dr Catherine Ngahu presents a clear and simple step by step process of creating a powerful communication strategy for marketing. Integrated marketing communication IMC. The 6 Ms of marketing communication strategy - Six simple steps - easy to remember, memorize and use. The 6M’s of communication strategy for marketing presents an tried and tested easy to use guide for developing and effective marketing communication strategy for a variety of organizations types. The 6M’s represent the 6 steps to follow in designing an effective marketing communication strategy. A marketing communication strategy is a significant tool for guiding the interactions with customers. Planning is important for ensuring success in achieving your communication goals. It’s like a defense layout in football. This video is useful for business people, marketers, those working in marketing, as well as students of marketing, consumer behavior, business and communications. A marketing communication strategy is a roadmap that guides on how communication will be used to meet specific marketing objectives. It helps you to inform and persuade your customers in a easy and structured manner. A marketing communication strategy is essential for the same reason a football team needs a defense layout. Developing a clear marketing communication strategy helps to ensure that information will flow to the intended audience effectively. It details how the right message will get to the right people, at the right time and in the right manner. A marketing communications strategy guides you so that you stay focused on your target audience and objective. It guides on message development and selection of the delivery channels. It helps set a budget, and means to assess the message understanding by the target audience. How to identify communication objectives; How define the target audience; How to develop appropriate messages/ right message and easy to understand; How to select channels or media; How to develop communication budget and set aside money and how to assess the Effectiveness of messages delivered to customers, distributors, retailers, channel partners, intermediaries etc. The 6 M’s approach of developing marketing communication strategy is used to simplify and make it easy to remember the 6 steps, with each beginning with M. With video summary at the end. Easy to make micro notes for easy exam revision. Very clear. Business communication; marketing communication; effective communication; strategies for communication; communication strategy; strategic communication; easy and effective communication Dr Catherine Ngahu Elevatus
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