252 What Does it Take to Create a Luxury Salon Brand with Hellen Ward
My guest today is Hellen Ward who as well as being a wife, mother, author, lecturer, educator, and managing director, is also the co-founder along with her husband Richard of the Richard Ward hair and Metro Spa located in the heart of London\u2019s Chelsea.
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Hellen is highly regarded in the industry for not just having built a great business that is undoubtedly one of the country's leading salons but also for her passion, commitment and common sense insights when it comes to the UK hairdressing industry\u2026
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So, in today\u2019s podcast we will discuss:
\u25cf\xa0 \xa0 \xa0The meaning of Luxury in the salon industry
\u25cf\xa0 \xa0 \xa0Having Royalty as part of your clientele \u2026and
\u25cf\xa0 \xa0 \xa0The challenges and opportunities that the industry is facing
And lots more!
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In this Episode:
01:13 Introducing Helen Ward: A multifaceted hair industry leader
01:44 Defining luxury in the salon industry
07:54 An overview of the Richard Ward Salon
15:11 The unique services of Richard Ward Hair and Metro Spa
17:53 The importance of customer experience
24:38 Serving royalty: A peek into the royal clientele
28:48 Challenges of scaling and outsourcing
30:19 Advice for growing salon owners
32:17 The importance of delegation
35:45 Guest artists and diversifying services
37:59 The rise of chair rental and its implications
42:40 Team retention and leadership lessons
48:38 Flexibility in the modern workplace
53:50 Final thoughts and connecting with Helen Ward
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Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!\xa0 They do matter in the rankings of the show and help other people find my podcast.
I also love to hear what\u2019s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap \u201cRatings and Reviews\u201d tap to rate with 5 stars and \u201cWrite a Review\u201d and let me know what your favourite part of the podcast is. Thank you for your support!
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Until next time!
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Antony\xa0
Links and Resources:
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Grow My Salon Business\xa0
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Website | Facebook | Instagram
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Richard Ward Hair & Metrospa
Hellen Ward