153 Why Job Titles Matter with Antony Whitaker
Think carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.A listener recently ask me why I use the term \u201cclient\u201d instead of \u201cguest\u201d and \u201chairdresser/stylist\u201d instead of \u201cartist.\u201d So, in response to that question, today\u2019s episode is dedicated to titles.\xa0 Whether they are for the people on your team or for those who frequent your business, titles really do matter! In this Episode: [00:45] The question that inspired today\u2019s episode. [01:30] Examples of how terminology differs between countries. [02:05] The broadly accepted definition of customer.\xa0 [02:23] Percentage splits in the responses to my online survery about whether salon owners use the term client, guest, or customer.\xa0 [03:09] Factors that influence terminology used in salons.\xa0 [03:49] Why I use the term \u2018client\u2019 rather than \u2018guest\u2019 (or \u2018customer\u2019).\xa0 [05:08] Why I refer to hairdressers as \u2018stylists\u2019 rather than \u2018artists.\u2019\xa0 [06:45] My preference for the term \u2018assistant\u2019 over \u2018junior\u2019.\xa0 [08:11] Examples of how titles can be used to elevate a position within a salon.\xa0 [10:01] An overview of why titles are important.\xa0 [10:30] The winner of the Most Fun Title Award (if there was one!). Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!\xa0They do matter in the rankings of the show and help other people find my podcast.\xa0 I also love to hear what\u2019s been helpful and what you love about the podcast!\xa0Just\xa0click here to review,\xa0scroll to the bottom, tap \u201cRatings and Reviews\u201d tap to rate with 5 stars and \u201cWrite a Review\u201d and let me know what your favourite part of the podcast is. Thank you for your support! Until next time!Antony Links and Resources: Grow My Salon Business\xa0 Website\xa0|\xa0Facebook\xa0|\xa0Instagram