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My guest on today's Podcast is Jason Crozier, salon stylist, editorial stylist and the founder and Director of CrozNest Creative Agency in London.\xa0 CrozNest helps salon businesses gain traction by providing digital marketing services and curated content packages for social media. On this episode we discuss: The benefits of using some curated content on your Instagram feed The relevance of trend reports The ever-evolving role of social media in your business \xa0 And lots more! \xa0 In this Episode: [02:56] Jason shares where his journey as a creative professional began, and how his career has evolved over the years. [12:39] How Jason\u2019s digital agency, CrozNest, has been bridging the gap between hairdressing and fashion for the past 11 years. [15:35] What CrozNest\u2019s curated content packages consist of, and how they elevate the social media platforms of the salon and fashion businesses that utilize them.\xa0 [18:20] Jason explains how he and his team create their content packages. [27:55] The different package options that CrozNest offers to their clients, and the costs associated with each one. [31:53] Social media platforms that CrozNest\u2019s packages are geared towards. [33:48] Changes to their business model that CrozNest is in the process of implementing. [35:19] How CrozNest makes sure that their content is relevant across the world. [37:41] Value that the CrozNest\u2019s social media content planner (which can be downloaded for free from their website) provides to salon and fashion businesses. [39:24] What you can expect to learn from the trend reports (another free downloadable resource) that CrozNest releases seasonally.\xa0 [45:30] How to make your salon\u2019s Instagram profile stand out from the rest.\xa0 [49:34] Jason\u2019s recommendations for managing a business Instagram account.\xa0\xa0 [52:21] Advice on writing copy for Instagram, Facebook, LinkedIn and Twitter.\xa0\xa0 \xa0 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!\xa0 They do matter in the rankings of the show and help other people find my podcast.\xa0 I also love to hear what\u2019s been helpful and what you love about the podcast!\xa0Just\xa0click here to review,\xa0scroll to the bottom, tap \u201cRatings and Reviews\u201d tap to rate with 5 stars and \u201cWrite a Review\u201d and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jason for sharing his insights with me for this week\u2019s episode. Until next time! Antony \xa0 Links and Resources: Grow My Salon Business\xa0 Website\xa0|\xa0Facebook\xa0|\xa0Instagram \xa0 CrozNest Creative Agency Website | Instagram | Facebook | LinkedIn | Linktree \xa0 Jason Crozier Instagram | LinkedIn