As many of you know, we\u2019re in the midst of\xa0Uppers & Downers week here in Chicago, celebrating more than five years of our coffee and beer culture collaboration between myself, Michael Kiser, and world barista champion Stephen Morrissey. This year\u2019s festival promises to be our best yet, with about 25 different coffee beer collaborations, a dozen different roasters pulling their best espresso shots from all over the country and showcasing the breadth of their lineup beyond espresso. So yes, you\u2019ll have incredible espresso brewed on our professional consumer machines courtesy of La Marzocco Home, but each of our dozen roasters has been invited to prepare any drink they want \u2013 brewed coffee, cold brew, nitro, cortado\u2019s, romano\u2019s, etc.
We\u2019re also working with the folks at Cruz Blanca, Guinness, Goose Island, and Powers Whiskey to produce Case Studies, a series of tasting experiences where brewers and roasters work together to push the boundaries of what possible. Every year, our Case Study partners come up with wild and exciting ideas, sensory explorations that bring you beyond just beer and coffee. When we think these folks can\u2019t do anything more, they continue to raise the bar.
To give you an idea of what\u2019s in store this weekend, here\u2019s a sneak peek episode. You can learn more\xa0here.