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It doesn\u2019t matter if you\u2019re an avid drinker or someone who\u2019s never had a drop\u2014there\u2019s a good chance you\u2019ve seen or heard about the growth of non-alcoholic beer, wine, or spirits in the last year or two. Businesses like Athletic Brewing Company have reached pop culture status, appearing in TV shows and movies, showing up in magazines like GQ, and probably debuting at social events near you, at parties or weekend cookouts with friends. In this episode, we\u2019ve got another player entering the game: non-alcoholic cider.

With Good Beer Hunting contributor Beth Demmon, we\u2019re going to explore what that means and why non-alc cider is happening now. There\u2019s a good chance we haven\u2019t yet reached an apex of non-alcoholic options from alcoholic beverage makers, so maybe the appearance of hard cider-gone-soft shouldn\u2019t be a surprise. But then again, isn\u2019t that \u2026 juice?

Let\u2019s get a sense of what we\u2019re talking about and why it matters\u2026

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