SL-035 Beer's Money Back Guarantee
The past year has been a hard one for most beer categories. With the exception of imports\u2014particularly those from Mexico\u2014volume growth hasn\u2019t been easy to come by. That\u2019s led companies to release new brands and packaging formats, but there are only so many ways a brewery can find new avenues to sell more beer. So, in recent months, you may have noticed another tactic: rebates.
Offering money back isn\u2019t new in beer. The largest companies have provided rebates when shoppers buy large packs of Bud Light, Miller Lite, or Coors Light for years, but some craft breweries are exploring this space as a means to boost sales that have otherwise slumped.
Which begs the question: How does all this work? Along with Kate Bernot, Good Beer Hunting\u2019s Sightlines reporter, we\u2019re going to explore what\u2019s going on in beer and why rebates can be an attractive option for breweries. As you\u2019ll come to learn, it\u2019s not just about selling more beer, but also finding a way to get your personal information, which can be priceless.