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\u201cFor the past two years, the National Beer Wholesalers Association (NBWA) has conducted an awareness and advocacy campaign to combat human trafficking, an initiative whose focus and scale are unprecedented in the organization\u2019s history.\u201d

That\u2019s from the start of Kate Bernot\u2019s story on Good Beer Hunting about a worthwhile cause to fight a global problem of trafficking here in the United States. But as you\u2019ll read and as you\u2019ll hear in this conversation, there\u2019s far more understanding to what it all means. And that\u2019s before we get to the many unknowns, which include unanswered questions about why the Association and some of its supporting organizations can\u2019t or won\u2019t provide details of how this effort came to be, and how they\u2019re quantifying success. Human trafficking is not a cause directly related to the beer industry. But industry professionals and elected officials say beer distributors have the ability to be on-the-street \u201ceyes and ears\u201d and are uniquely positioned to help.

So what does this all mean, exactly, when one of the largest trade organizations in beverage alcohol makes human trafficking a priority? And what are the questions we still want to learn more about? That\u2019s in this conversation.

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