SL-028 U.S. Goes All-In on RTDs, is the U.K. SOL?
You may have read or heard industry pros or journalists like me throw around these acronyms lately\u2014FMBs and RTDs. They stand for flavored malt beverages\u2014that\u2019s the FMB\u2014and ready-to-drink cocktails\u2014the RTD. In layman terms, they\u2019re the industry stand-in for what we all see on store shelves as hard seltzer, alcoholic tea, or canned cocktails from the likes of Cutwater Spirits or Fling Craft Cocktails. And most important, whether we\u2019re talking about FMBs or RTDs, both categories are wildly successful, making boatloads of money, and are changing ideas and expectations in the beverage alcohol industry.
So in this episode of the podcast I\u2019m chatting with fellow Sightlines reporters Kate Bernot and Jonny Garret to better understand the impact of these kinds of drinks in the U.S., where Kate is based, and the U.K., where Jonny will explain to us why hard seltzers haven\u2019t yet become a world-changing thing like they have in the states. We\u2019re talking data, research, and stories from both their reporting to give better and broader context on what has the potential to be one of the biggest industry stories of this summer in both countries.
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This is the GBH Sightlines team of myself, Kate Bernot, and Jonny Garrett. Listen in.
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