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We are well beyond the days of \u201cDry January,\u201d but the conversation around the success and long term impact of non-alcoholic beer continues. The month long effort at the start of the year is meant to give people a break from alcohol intake, and non-alcoholic substitutes often play a big role. But what Kate Bernot and I have come to recognize in the past several months is that the narrative of booze-free beer is even bigger.

And that\u2019s what we\u2019re talking about in this episode as part of the conversations and insights we\u2019ve been sharing as part of Good Beer Hunting\u2019s Sightlines Premium newsletter and expert community. Sightlines Premium is an extension of our newsy Sightlines coverage, anchored by Kate and myself, with the goal of combining objective data and real-world anecdotes to help industry pros make informed decisions about managing a portfolio, how and where they should focus their access to market, and more.

So while Sightlines Premium runs the gamut of topics, Kate and I are laser-focused in this conversation, where we share findings from our own reporting about the non-alcoholic beer segment, and what we think it means for the industry moving forward. For example, our Sightlines Premium coverage of non-alc beer used data to explain its boom in 2020, and insight from experts like economist Lester Jones to give a full understanding of the category\u2019s place and rise of the last couple years.

If you\u2019re leading a company in the beer or alcohol space, Sightlines Premium is for you. And this will give you a sense of the kind of direct advice and consultation we offer in our weekly newsletter and online community. For more information, visit goodbeerhunting.com/sightlines-premium.