Podcasts Arts Good Beer Hunting OL-004 Bryan Roth Reads, "If Youre Not First, Youre Last Why Michelob Ultra is the Most Important American Beer Since Bud Light"

OL-004 Bryan Roth Reads, "If Youre Not First, Youre Last Why Michelob Ultra is the Most Important American Beer Since Bud Light"

Published: Dec. 17, 2019, noon

This is GBH Out Loud, and I\u2019m Ashley Rodriguez. Today, you\u2019ll hear Bryan Roth, editor of our news section, Sightlines, read an article from our Unrated series called \u201cIf You\u2019re Not First, You\u2019re Last \u2014 Why Michelob Ultra is the Most Important American Beer Since Bud Light,\u201d published on Good Beer Hunting on October 17, 2018.

This article is is one of the most popular, and still most polarizing, pieces we\u2019ve ever published on our website. And a lot of that has to do with the subject, Michelob Ultra. But the beer\u2019s growth is undeniable, and on closer examination, Bryan discovers that this beer took off in a way that nobody ever expected.\xa0

This is Bryan Roth reading \u201cIf You\u2019re Not First, You\u2019re Last \u2014 Why Michelob Ultra is the Most Important American Beer Since Bud Light.\u201d Listen in.