NG-006 The Evolution of SoCal Cerveceros

Published: March 11, 2023, 1 p.m.

Nearly all of the stories you read and interviews you hear from Good Beer Hunting include professionals in beer. But one of the wonderful things about this beverage is you don\u2019t have to be a working pro to make and enjoy it. And like other areas of the industry, there\u2019s a growing collection of people who\u2019ve embraced homebrewing that bring demographics and backgrounds historically underrepresented in beer. That\u2019s a space we\u2019re exploring in this episode thanks to Ray Ricky Rivera, the journalist behind one of Good Beer Hunting's Next Germination stories\u2014a series produced in partnership with Guinness\u2014that focused on the SoCal Cerveceros, the largest Latino homebrew club in the country that\u2019s also been dubbed \u201cone of the most important homebrew clubs in the world.\u201d

As a member of the group, Ray brings a unique perspective to his story you can find on goodbeerhunting.com and one you\u2019ll get a sense of here. Instead of recapping what was written, however, we\u2019re going to share with you three acts to represent growth and change in homebrewing, with a highlight of what\u2019s next. First, you\u2019ll hear from\xa0Julia Herz, executive director of the American Homebrewers Association, to learn about the hobby and priorities for the organization. Then, Ray will take us to a SoCal hangout, where we\u2019ll meet a couple members, learn about their involvement, and listen in during their brew day. Lastly, we\u2019ll catch up with Ray to hear about the ongoing impact SoCal Cerveceros has on its members and local beer lovers in California.

This is the audio companion to \u201c\u2018I See You\u2019 \u2014 The Evolution of SoCal Cerveceros,\u201d stories for our Next Germination series, produced in partnership with Guinness. First, we visit with Julia Herz of the American Homebrewers Association.

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