EP-347 Jasmine Mason and Ashley Johnson of Cider Jawns
It\u2019s time to talk apples. Or, at least, how apples fit into all the other flavors you might experience when you pop open a bottle or can of hard cider. To help with this journey, we\u2019re chatting with Jasmine Mason and Ashley Johnson, a pair of cider lovers and entrepreneurs behind the Cider Jawns. As to what a \u201cjawn\u201d is exactly we\u2019ll get into during the conversation, and along with some Merriam-Webster definitions, Jasmine and Ashley will share with you insights into what feels exciting to today\u2019s cider drinkers.
For some, it\u2019s finding a kind of hard cider that surprises, whether dry or sweet. For others, it\u2019s about the flavors that can be added on top of an apple base to create something fun or different. But regardless of your level of experience with cider, Jasmine and Ashley will give us a good barometer of what\u2019s working in today\u2019s market and for who, and how they like to use that to guide the way they think about and make cider.
From the jump, it\u2019s easy to hear and understand Ashley and Jasmine\u2019s enthusiasm for cider and how they\u2019re working to carve out a space for themselves and others. And by the end of this conversation, you\u2019ll also know how they hope to take that effort further in the future.