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Expertise is an easy thing to pin down \u2026 or is it? There\u2019s the oft-cited 10,000 hours that it takes to become an expert. Or there\u2019s a dictionary we could pull from a book shelf or mobile device to look up a definition. Or maybe we just know it when we see it in action. There are all sorts of experts who share all sorts of expertise with the world, and whether they know it, like it, or claim it, it\u2019s inspiring. We could turn to Google any time we want, but there\u2019s something special\u2014and perhaps necessarily human\u2014about not relying on a manual or book and finding expertise from another person.

In this conversation, we hear from Sarah Flora, a homebrewer with a large following across\xa0social media\xa0and\xa0YouTube, an award-winning\xa0podcast, and by all means, an expert. She connects people across the globe with tips and insights on the homebrewing process, beer reviews, and light-hearted reflections on what it means to exist in the beer and homebrewing worlds. Throughout this chat, we connect these things to how Sarah approaches educating herself and others, the value of taking risks, and why it\u2019s valuable to have loved ones giving you a little push when you need it.

Sarah was part of Good Beer Hunting\u2019s 2021 Signifiers\u2014an annual collection of people GBH celebrates who shape the future of the beer industry. It\u2019s Sarah\u2019s expertise that puts her in that position, and a drive to learn and improve that will help you understand the \u201chow\u201d and \u201cwhy\u201d she inspires others. The thousands of interactions Sarah gets on Instagram posts or YouTube videos every week are basic measurements of her impact, but as you learn more about her as a person as we talk, you\u2019ll likely find an even greater appreciation for how she uses her skills to make being an expert delightfully human.