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Have you heard the phrase \u201cstick to beer\u201d? It\u2019s a version of an oft-cited phrase that people tell each other when one is veering away from their subject expertise. If you brew beer or write about the industry, you don\u2019t need to share insight about other areas of life \u2026 let someone else who\u2019s an expert do that. Stick to beer.

In this episode, we aren\u2019t venturing far away from beer, but Ben Self\u2019s background lends itself to it. He\u2019s our guest as co-founder of Kentucky\u2019s West Sixth Brewing, but what came before and even recent years is of interest, too. Ben recently completed a run as chairman of the Kentucky Democratic Party and began a political career years ago by co-founding a progressive tech firm that led him to work with Howard Dean and the Democratic National Committee.

This is relevant because while we don\u2019t wade into hot button issues of politics, we do talk about what it means to win and lose and fight an uphill battle to turn a very red state blue. It may not be obvious right away, but you\u2019ll hear me ask about how running a business can be similar when you\u2019re trying to build trust with people you don\u2019t know and convert customers to your brand in the same way a politician may want to find another vote.

So trust me when I say we do \u201cstick to beer,\u201d but there\u2019s a host of other things that have influenced Ben\u2019s worldview, and that overlap can be fascinating.