Welcome to the GBH Collective, a special series of interviews where we have the chance to dive a little deeper with Good Beer Hunting contributors and journalist and media folks from within the beer industry and beyond on topics of writing, beer, and the stories you read and hear from GBH and others. In this episode, we\u2019re going to rekindle an old flame in Peter Frost. He\u2019s the writer behind the MilerCoors blog, a publication which has garnered a ton of attention in the beer industry since he took it over. And it\u2019s gotten a good amount of praise as well, which is not something that\u2019s often granted to organizations like MillerCoors amongst beer drinkers and fellow brewers.\xa0 You may remember Peter from our interview with him back when he was the business and beer reporter for Crain\u2019s in Chicago. That was way back in episode 118. He\u2019s the same guy, and has the same charming and clever personality I\u2019ve grown to love. But this is a vastly different context in which he\u2019s operating as a journalist. This is Peter Frost. Listen in.