Does Human Behavior Move the Markets?

Published: June 26, 2019, 8:45 p.m.

Although financial markets tend to be explained largely in quantitative terms, human behavior still plays a major role in driving price action, says Sheba Jafari, head of technical analysis for Goldman Sachs\u2019 Securities Division. Jafari, who looks at historical patterns to predict movements in markets, explains: \u201cIn my opinion, the mere fact that we have the existence of [asset] bubbles indicates that markets are still run by emotions -- fear, greed and hope.\u201d Also in the episode, Jafari discusses the impact of AI and machine learning on trading decisions and her own unlikely path from film studies to finance.