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\u201cSpend your days focusing on what's needed, not what's normal.\u201d \u2013 Erin Hatzikostas

Today\u2019s featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, \u201cThe 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own\u201d, how authenticity can be a strategy for success, and more!!

Key Things You\u2019ll Learn:

What is the 50% Rule and how it came about

What inspired Erin to become an award-winning author when she\u2019s not a big fan of nonfiction books

What setback Erin used as a setup for success

The six principles of strategic authenticity

Erin\u2019s Site: https://www.bauthenticinc.com/

Erin\u2019s Books: https://www.amazon.com/stores/author/B08W6JC869/allbooks

Erin\u2019s Podcast, \u201cb Cause Work Doesn't Have to Suck\u201d: https://www.bauthenticinc.com/podcast

Erin\u2019s TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MY

The opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/

Please support today's podcast to keep this content coming!

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