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\u201cConsider the context in all of your communication.\u201d - Christopher Pellegrini

Today\u2019s featured author is fellow podcast host, voice actor, and shochu & awamori ambassador, Christopher Pellegrini. Chris and I have a deep conversation about his book, \u201cThe Shochu Handbook - An Introduction to Japan's Indigenous Distilled Drink\u201d, doing business in Japan, and more!!

Key Things You\u2019ll Learn:

How he got into the spirits business

Why Japan's Indigenous Spirit, Shochu, Outsells Sake

How is doing business in Japan different from doing business in the US

Chris\u2019 Site: https://honkakuspirits.com/

Chris\u2019 Book: https://www.amazon.com/gp/product/1940745284/ref=dbs_a_def_rwt_hsch_vapi_tpbk_p1_i0

Chris\u2019 Podcast, \u201cJapan Distilled\u201d: https://www.listennotes.com/podcasts/japan-distilled-christopher-pellegrini-Ezeq0RCitsW/

The opening track is titled, \u201cBar Lupin\u201d by Marcus D. Be sure to visit his site and support his craft by using the following link. https://marcusd.net/track/bar-lupin

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