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\u201cOur brains are wired for stories.\u201d \u2013 Jane Tabachnick

Today\u2019s featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a \u201cmedia darling\u201d and more!!!

Key Thing\u2019s You\u2019ll Learn:

What PR is.

How Jane got started in PR

The 2 Major Mistakes People Make When doing PR

Why you must repurpose your press assets.

The number of content pieces that Jane created from one interview.

The best time to pitch an influencer.

How to become a media darling.

Jane\u2019s Site: https://janetabachnick.com/

Jane\u2019s Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5

The opening track of this episode is titled \u201cLight Wind\u201d by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind

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