How Annie Lawless's Autoimmune Diagnoses Lead Her to Create Two Beloved Brands
Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie's untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors \u2014 she went from selling in prestige grocery stores to creating makeup. Annie details how her career was heavily influenced by the autoimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid. Listen to how Annie grew her first business \u2014 sold it \u2014 and what types of performance-based ingredients set Lawless apart.
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